Having Guest Data Is Not Enough β€” Using It Right Makes the Difference

πŸ“Š Having Guest Data Is Not Enough

Hotels have a lot of data today.

The real question is:
Does this data actually drive revenue and loyalty?

Guest information is often scattered across systems,
duplicated, incomplete or outdated.

The result?
Generic campaigns, low conversion and missed opportunities.

This is where icibotCRM comes in.

🎯 Turn Guest Data into Real Value with icibotCRM

πŸ‘€ Single Guest View

All data from multiple systems is unified, cleaned and enriched in one profile.

🧩 Profile Management & Segmentation

Segment guests based on stay history, preferences and behavior.

πŸ“‹ Surveys & Feedback

Measure and analyze guest opinions to improve service quality.

🎯 Personalized Campaigns

Deliver the right message to the right guest at the right time.

πŸ“Š Business Intelligence & Reporting

Track campaign performance and revenue by segment.

πŸ” Loyalty & Rewards Infrastructure

Build loyalty through experiences, not discounts.

✨ Results

  • βœ”οΈ Cleaner guest data
  • βœ”οΈ Higher campaign conversion
  • βœ”οΈ Stronger loyalty
  • βœ”οΈ More repeat bookings
  • βœ”οΈ Increased revenue

icibotCRM turns CRM into a growth engine.

βœ‰οΈ icibot@b1.com.tr