Increasing your hotel’s profitability through guest improvements is possible through creative and innovative strategies designed to personalise the guest experience and improve profitability. Our experiences as hotel owners have shown us that we can design our guest rooms and suites to meet the needs of each guest and deliver exceptional guest experiences that leave lasting memories. We offer several ways to personalise the guest experience and increase profitability:
Through our online retail system, we are able to provide more choice, cost savings and faster product delivery to our guests. We do not always have room for every potential guest order and are constantly looking at ways in which to streamline our operations and increase efficiency. Through the use of our e-commerce system, we are able to directly communicate with the guest to offer suggestions and solutions. When a hotel staff member gives a recommendation, it is recorded digitally within our systems so that the recommendation is available to other members of the hotel staff, management and property managers. E-commerce systems also allow us to offer our guest the ability to purchase pre-booked rooms through our website, which has reduced overall room occupancy costs.
This is perhaps the most essential element of the guest experience and the reason why it should be one of the primary focuses of your hotel. In this process we ensure that every guest is able to check in and check out smoothly and without any problems or delays. We use advanced systems to manage the check-ins and outgoings of each and every room. We closely monitor the records of every guest to ensure that there has been a consistent level of service throughout the booking process. By utilising our Customer Check-In/Check-Out system, we ensure that our guests have an easy and pleasant experience when they choose to stay with us.
Social Media Marketing
The power of social media can never be underestimated. It is a tool that can help to build brand awareness and fan loyalty. If you want to leverage the power of social media marketing, then you need to personalize the guest experience. You can do this by ensuring that your customer service staff is knowledgeable about the different platforms and are regularly updated about the various ways to improve and personalize your hospitality experience and increase revenue.